Winston-Salem’s mayor has started a campaign to fight childhood obesity, according to Fox News. The goal of the campaign is to educate children ages 7 – 10 about the importance of exercise and good nutrition.
The campaign was launched March 13 by Mayor Allen Joines and includes partnerships with organizations across the city, workshops and an exercise DVD. There is also a website component, which features talking vegetables, ideas for playing outside and a video of the mayor doing push-ups, according to an article published by the Winston-Salem Journal.
It cost about $90,000 and is funded by grants.