In an effort to improve the nutritional value of its products and keep its commitment to health and nutrition, Mars. Inc will stop selling chocolate bars with more than 250 calories in them by the end of next year, according to an MSNBC report. The company will also reduce the sodium content in all products by 25 percent by 2015.
This means no more 540 calorie king-size Snickers bar, which will be off the shelves by 2014 as part of what Mars is calling a push for responsible snacking. It will be replaced with bags of two or four smaller bars because, as a Mars’ spokesperson told NPR’s food blog “Salt,” it will hopefully “enable sharing or snacking for later.” Even the 2-ounce Snickers, which currently have 280 calories, will lose about 11 percent of its size to fit the new requirement.
Candies that fit the 250 calorie limit, such as M&M’s and Twix bars, will not downsize.
Read more about Mars’ initiatives and new portion sizes on their website.